The study of traffic

Why aren’t more people studying traffic?

Consider that the limit on transportation speed is no longer the vehicle’s engine, but things like traffic jams, ‘rush hour’, and so on. I.e., the major problem in innovation isn’t about a car’s engine, but about ‘human’ related factors like traffic congestion and safe speed considerations. Consider how much time people spend driving from one place to another. Consider how many injuries and fatalities are driving-related in places like Canada.

So, why aren’t more of our brightest minds studying traffic?

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